Facebook is rolling out an update to its social media app that allows employees to send messages directly to the CEO of the company.
The feature, known as Mark Zuckerberg Mark, is rolling into the company’s mobile app, Facebook Messenger, for iPhone and Android, according to Facebook’s blog post Tuesday.
Facebook has not said when the update will roll out to its other platforms.
“When you reach out to your CEO directly, you can see their direct message in their inbox,” Facebook wrote.
“We are working on more innovative ways to make that easier, and will announce that as we get closer to launch.”
The feature was added to the Facebook Messenger app Tuesday in an update released Wednesday.
Users can set up an account and send messages to Zuckerberg.
Messages can be personalized to their CEO, such as company name, subject line, and the company logo.
The CEO can then send back the personalized message.
To get the feature working on Messenger, Facebook said, it has set up a new test account with the same name, and is working with third-party messaging app integrators to make sure the new feature works with their existing apps.
“We want to make it easy for our team to reach out and share their ideas and insights to the world,” Zuckerberg said.
“This is just one way we’re trying to help people get to know the world’s most powerful people better, as they help make our service the best it can be.”
Facebook said in a blog post that the update also includes a new “Message of the Day” feature that allows users to quickly receive and share news and updates from other users and brands.
Users can set their own message to be the next day’s message, and can also create a personalized message that highlights the company, product, and mission.
Facebook said that users can set the reminder to be sent to their current company.
Zuckerberg’s email address is available in the “message of the day” section of the Messenger app, as well as in the Facebook site’s search results.
The app also provides the option to turn off automatic messages, a feature that was previously available only in Facebook’s mobile apps.