Social networking sites such as Facebook, Twitter, LinkedIn and Pinterest are the hottest in the social networking world, but according to a recent survey, many millennials are struggling to find a good fit for their social networking profiles.

This could be a problem for companies who are seeking to attract millennials to their products, with the study saying more than half of millennials surveyed said they did not know where to begin to make a decision about which social networking platform to use.

The report, commissioned by the Social Networking Association of Australia, said that while millennials were seeking to find new ways to connect with their friends and family, they were also looking for a place to connect more directly with their work colleagues.

“A lack of information on the market and a lack of resources from companies in the sector could be making it difficult for millennials to find the right social network for them,” the report said.

Social networking platforms have been increasingly used by millennials as they look to meet new people, meet new career opportunities and connect with other members of their network.

While some have welcomed the rise of social media platforms such as Instagram and Snapchat as a way to connect directly with others, millennials are also struggling to keep up with the sheer amount of content that is posted to these platforms.

In the survey, more than 70 per cent of millennials said they had not found a good way to start a social networking profile, and only 35 per cent knew how to use a social media tool to start one.

More than half said they were looking for an online presence for their LinkedIn profile, with just 35 per- cent knowing how to create one.

The study said millennials were also unsure about whether they should use LinkedIn as their primary social media platform.

Only 25 per cent had found a suitable profile for their personal LinkedIn profile.

The report also revealed that young people were not finding the right ways to use the platforms.

While only 33 per cent said they felt they had found an ideal social media profile, only 31 per cent felt they could create a good profile for it, with a similar proportion stating they could not.

Social networking sites like Facebook and Twitter have also been criticised by millennials for their lack of quality content, with several millennial publications reporting problems with the platforms due to poor moderation and content curation.

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