The millennial generation is in full flow in India and its been a huge boon for the media industry.
For the past five years, the number of people between the ages of 25 and 34 is steadily increasing and is expected to rise to nearly 35 million by 2020.
The rise of this demographic, however, has been accompanied by an increased need for young professionals in the industry.
This has meant that many have had to shift their focus to networking and marketing, a major part of which is in the media and marketing field.
This article will take a look at the key skills and career paths that will help you succeed in the online and digital media industry and how to reach your goals.
The Media, Media Production, Marketing and Publishing sectorAs mentioned, the media, media production, marketing and publishing sectors are among the fastest-growing in the country.
The overall share of the sector has grown from 19.5 per cent in 2015 to 31.4 per cent last year, according to a report by the National Institute of Information Technology.
According to an NITI Aayog report, the industry is forecast to generate a revenue of ₹13,000 crore in 2019-20.
The digital media and content-rich platforms that are available on mobile platforms have made it easier for young talent to reach out to them.
According a survey conducted by the media firm Wipro, about 40 per cent of its employees between the age of 20 and 29 are using mobile apps.
In contrast, about 10 per cent are mobile only.
In the media sector, digital content and marketing is the biggest contributor to the increase in employment.
The number of digital content producers in India has risen from 3.1 million in 2015-16 to 5.3 million in 2019.
According to a 2015 study by McKinsey, the digital content industry is projected to generate $9.3 billion in revenue in 2019, while the advertising and social media industries will generate $7.7 billion.
According the data provided by the McKinsey consultancy, the growth of digital media companies in India will exceed $2.5 billion in 2019 and reach $5.9 billion by 2020, compared to $3.7 trillion in the entire country.
There are more than 1,300 online media platforms in the Indian market.
They include Facebook, WhatsApp, YouTube, Twitter and many more.
The online media platform is also home to the world’s largest community of digital publishers, which includes major publishers like Times of India, Hindustan Times, The Times of Kashmir, Hindutva Times, NDTV and many others.
The digital media ecosystem also has its own app platforms, like Snapdeal, Viber, Lineage, Bhuvan, Zomato, Facebook Messenger and many other platforms.