A year after Facebook announced plans to introduce a new product, it’s been hit with a new backlash from some of its users.
What’s behind the backlash?
Millennials are the fastest-growing age group in the world, and they’re increasingly interested in connecting with older friends and family.
But the company is also facing criticism for the fact that its new “Millennial Connect” service is being rolled out to older people, who are more likely to be less educated.
The service aims to connect people to people they know and to share things they’re interested in.
It’s being rolled on Facebook, Twitter and Instagram, but it is also available on other platforms.
Some of the biggest critics of the service have been older Facebook users, who say it is being marketed to them as a way to connect them with their friends.
“This is really an extension of what we’re already doing on Facebook: making people feel more connected and feel like they’re part of the family,” says Andrew Sullivan, who heads up Facebook’s global human resources department.
“I think that’s an important part of it.”
Facebook says it is working to make its new service more inclusive for older people.
But some of the complaints about the new service are not just based on the fact Facebook is offering an older option for younger people.
“There are people out there who don’t want the older people to have access to the younger generation, and there are people who don�t want older people in the company to have a place to share and have a sense of belonging,” says Sullivan.
“So it’s really important for us to make sure that we don�’t lose the opportunity for younger generations to be part of Facebook.”
The backlash has been loud, but not new.
“Millennial networking is a thing, and it has been for some time,” says Josh Rifkin, a marketing professor at Carnegie Mellon University.
“It is a phenomenon and it is part of what people have always talked about.
People have been talking about it since at least the 1940s.”
There are a few key reasons for the popularity of the term, which was coined by Harvard sociologist Margaret Mead.
Mead said that it was an idea that was growing in popularity as a means of getting people to connect.
The term was coined in 1952, and by the 1960s it was becoming accepted in the US, says Rifkins.
“What it was really about was people getting together and having fun,” he says.
“And that has continued through the decades.
It has also become a catchphrase.”
There is also the fact the term is based on a concept of ‘community’.
In a nutshell, it refers to the relationship people have with their peers, says Mark Bittman, author of the book Generation Next: The Changing Face of the American Generation.
“They want to have community and they want to share ideas and share experiences with people who are different from them,” he explains.
“But they also want to be connected to people who share their interests.”
That’s what makes the new product so appealing to people like Sullivan.
He wants to be a part of his peers and share his interests, so he says he wants to connect to his friends.
Facebook has tried to soften the backlash, but some older users have continued to say the service is aimed at them.
“The way they’re going about it, it sounds like they don’t care about older people and don’t really want to talk about it,” says Michael Hetfield, who is 61 and lives in San Francisco.
“That’s not how it works, but they seem to be trying to sell it in a way that it’s all about ‘getting older’.” And it’s not just older people who feel the need to express their opinions.
“In my community, we don’t do anything to get older,” says Susan Hahn, a social media consultant from Texas.
“We just go on social media and interact with people.
So there’s not a lot of discussion.”
Hahn adds that she would prefer that Facebook make the service more accessible to younger people, but that doesn’t mean she’s against the idea.
“You’re just not going to change the way you interact with your friends if you don’t make it accessible to everyone,” she says.