The NFL is reportedly in talks to acquire the social networking company Startup, which was spun out of the NBA’s NBA2K franchise.
Startup was launched in January of this year, and now has more than 25 million active users.
The company has grown quickly, with more than 5 million users signed up for the app and its new team-based league, which allows fans to watch games via a TV.
The company has been rumored for a while, but now ESPN has officially confirmed the deal.
The NFL has had talks with Startup for several years, and a number of people connected to the NFL have been involved in those discussions, including ESPN chief executive John Skipper, former NFL commissioner Paul Tagliabue, and former ESPN senior VP of business development, Jeff Bockwinkel.
Startups success has been attributed to its ability to attract users to the service.
In a blog post, Skipper wrote that the company was “doing just fine” while being able to build the NFL app on top of its existing product.
“With the launch of the NFL Mobile app, the company built the most powerful and fastest social media platform for sports fans,” Skipper said.
“We’re thrilled to be working with Startups on the development of the league’s mobile app and hope that they’ll continue to make great products for fans and for businesses.”
The NFL is also looking to build an NBA-like platform.
Skipper described the NFL as a “game changer” for the sports world.
“The NFL has proven time and again that it is a game changer for the game and a game that millions of people around the world can enjoy,” Skippi said.
The league has partnered with social networks such as Facebook, Twitter, and Instagram to help make its app more accessible to fans.
The NFL will also be looking to monetize the platform.
It has said that the NFL will be offering a subscription service for $99 per year, which will give fans access to the league games on their smartphone.
A similar $199 subscription is already available for users who sign up for a new account with the NFL.
“Starting in 2018, we will be providing our fans with an option to purchase a subscription package with all the NFL games on the platform for $199 per year,” the league said.
This new subscription will give the NFL a new revenue stream that will help support the growth of the platform, and could ultimately benefit the league as a whole.